INSIDE SHÜE:
OUR TEAM
Founder
Ray Akira
Ray is the founder of Shue Guitars & also The Guitar Hospital, a guitar repair shop based in Kuala Lumpur, Malaysia. Ray's passion for music and his attention to detail truly translated into the guitar he designed and produced. Find out more about him below:
Co-Founder & Head of Management
Sheryl Tan
Sheryl is not only Ray’s wife but also the co-founder of Shue Guitars. Together, they began their journey in 2008, often working side by side from morning until the next morning to build the business from the ground up. Sheryl’s dedication was remarkable—she even worked late into the night during her first pregnancy to keep things moving forward. Today, she leads the company’s staff and management with the same resilience and commitment, ensuring the team runs smoothly and the vision of Shue Guitars continues to grow.
Shue Signature Artist & Artist Relations
Alex G. Lim
Alex first joined us as a Shue Artist and now also serves as our Artist Relations lead. With years of experience endorsing various guitar products, he shares his knowledge to help make the Shue family more vibrant and progressive. A former soldier in the Singapore army and brought up by military family, Alex brings the same discipline and execution into his work with us—making sure goals are met on time and with precision, much like the way he approaches his guitar practice. Beyond music, he has also contributed valuable insights into improving our website and social media presence, strengthening Shue’s connection with the wider community.
Reach out to Alex via the email below: alex.g@shueguitars.com
Head of final assembly & Qc department, r&d specialist
Jeffery Wan
Jeffery has been part of the Shue Guitars family for over eight years. He’s the steady hands behind our guitar assembly, setup, and quality control, and also lends his ideas to our R&D. Born in 1998, Jeffery’s passion for guitars is matched by his love for car modifications, GT sports, and martial arts—he’s even a black belt in karate. He graduated in Western cuisine, and outside of the workshop he’s a big fan of Stephen Chow’s humor and Bruce Lee’s discipline. Known for his OCD-level attention to detail, Jeffery pours his dedication and responsibility into every instrument, making sure each Shue guitar is ready to inspire.
Head of Finishing Department
Tim Mao Yee
Tim leads our finishing department with a passion well beyond his years. Born in 1999, he has spent the past eight years with Shue Guitars, exploring every aspect of finishing techniques and constantly finding new, innovative ways to bring out the beauty of each instrument. Though still young, Tim has a remarkable eye for color mixing and matching, giving every guitar its unique character and depth. His creativity and dedication ensure that every Shue guitar not only sounds exceptional but also looks stunning.
Fretwork Specialist
Ana
Ana joined Shue Guitars in 2020 and quickly became an essential part of our team. She is in charge of all fretwork, including installation, leveling, polishing, and inlay assembly. With her steady hands and sharp attention to detail, Ana loves exploring different fret materials and experimenting with fret-end finishes. Extremely patient and focused, she brings discipline and precision to every neck she works on, ensuring a smooth and comfortable playability in every Shue guitar.
